website, social media channels
and search results
brand style guide, promotional
materials and advertising campaigns
marketing plan, database
There is more to succeeding with social media than setting up a Facebook page and hoping fans will flock to it. Build it and they will come, only happens in the movie. To succeed with social media, you need to be competent and confident across all 3 mission critical roles.
Take the Social Media Road Test and discover what parts and components you already have in stock that can be ultilised and put to work immediately, as part of your social media strategy and what needs to be developed and upgraded further to ensure you’re firing on all cylinders.At the end of the Road Test, you'll receive a summary report (based on your responses) that will give you an insight into your current state-of-play on the social web and tips on what you could do better to improve your social media results in the future.